Poster Planning Equipment List

Props: Fake Knife, Red Rose

Camera: Toni
Clothing: Gemma

Lighting - key
             - low key and high key

Composition -> Formal + E. C. U

• Tripod
• Pictorial style -> Colour
• Medium close up

Story Boards

The Treatment

A one line summary of our movie :

Serial killer meets woman, falls in love with her, she finds out he killed one of her friends, she dates him while secretly plotting against him, ends with attempted murder.

The Idea : 

Obsessions can turn deadly

Target Audience :

We will be targeting those ages from 17-20 and will mostly be Caucasian and of middle class. The audience will directly target those young adults with a special interest in exciting and thrilling movies. They will also have an enthusiasm in music as our film will feature an original soundtrack, that will be available for purchase.

Audience Appeals :

This movie will appeal to our target audience because it has a violent love story with intricate twists and unexpected plot turns. It will challenge their intelligence in their journey of trying to figure out the resolution of the movie.

Marketing Strategy :
Release Slate (Timing) - It will be released in the summer which will be advantageous because our target audience will be out of school and will have more down time to spend on leisure.

Type of Cinema and Why - The movie will be released in all Multiplexes to assure major coverage.

U.S.P - Our unique selling point will reside around the scripts entertaining and unforeseeable events.

How the Teaser Trailer will Generate Interest - The teaser trailer will leave out certain details and will purposely show a particular kind of plot so as to stray them in a different direction. This will result in maximum satisfaction and surprise once the twist is revealed.

Exhibition Strategy :

We will go wide with the movie, so as to gain as many viewers as possible on the opening night.

Poster Concept :

The poster will show our characters, helping our audience to identify with the main protagonists. The weapon will also be an important element in the poster to give a foreshadowing effect on the climax without revealing the resolution.

Magazine Concept :

An interview will be held about the film and it will have an exclusive view of our poster.

Developed Teaser Analysis 3

The teaser opens with a sound bridge, the characters name is used to help the audience identify with the protagonist. The editing has been intertwined with the music to create a rhythmic pace, where each mini climax is joined with a fast dissolve till it reaches its crescendo with the Keanu Reeves's arms slamming together. The lighting is particularily dark and soombre which emphasizes the narrative of the film.

Develpoed Teaser Analysis 2

The teaser trailer for A Clockwork Orange is highly unusual but still an intelligent and avant garde one. The entire teaser spans 58 seconds and is based around the idea of subliminal messaging which is a direct link to the film's narrative. Just like the character is exposed to images of violence the viewer is exposed to a series of images and words relating to the film and at times repeating certain things to emphasize their importance. Words like 'Witty', 'Satiric', 'Metaphorical' and 'Political' specifically are repeated a number of times. The juxtaposition of these positive words and horrifying images are jarring and leave the observers in a state of disbelief. The teaser's importance surrounds more around being stylistically original and different because of it's well known narrative. The background music to the teaser is also a direct link to the characters taste, he is known to have a special liking to Beethoven. The intelligent and high cultured style of music is oppositional with the teasers choice of jump cut editing, the aggressive way each still jumps make it seem as though the music and editing do not belong together.

Developed Teaser Analysis 1

The teaser opens with a sound that we as viewers, associate with a camera recording device which instills images of fun and memories, that is till we see the wounded face of Ryan Reynolds; removing all previous emotions and replacing them with ones of fear and curiosity. The genre is exposed immediately, not only from the alarming dialogue but also from the low key lighting, which only allows us to view the blood stained part of the protagonists face. The lighting also enhances the protagonists stated location of a coffin, we believe that he is shrouded in darkness and incapable of seeing his surroundings, giving the teaser a higher level of verisimilitude. The narrative is an age old tale of kidnap for ransom, which has been told many a time but Cortes has taken this story with its theme's of time and abandonment and produced something new and radical, that is surely an edge of your seat kind of film. What makes it different to all other teaser trailer's is its lack of sound, which is really only noticed after a number of watches. Throughout the teaser, Reynolds panting, a result of his horrifying fear, and quickened pace of words are so authentic and immersive the viewer is truly in the suspension of disbelief. This reflects on Reynolds convincing performance. The lack of sound is noticed when the hand held camera is moved away from the protagonist's face and a build of a strong ominous music, reaches a climax at the titles entrance, reminding the viewer that it is a movie.