Tuesday, 7 December 2010
Software for Poster Design
We will be using Adobe InDesign to create our poster because of the many advantages that it brings us like; text settings, complex script rendering, the availability to create posters, flyers and brochures.
Development of the Tag Line
We have come up with a number of tag lines that we think could be suitable for our poster, these being:
'Lust Suffers Love' which we liked because of its alliteration and direct approach.
'His Lie is her Pain' we felt encapsulated everything we wanted to say.
'Her Betrayal Will Be His End' is interesting and frightening.
What we decided to go with is; 'Your Desire Will Betray You' because of the intricate wording and the foreshadowing effect that it gives onto our movie's narrative and genre. We think this will be the best choice as it will draw in our audience from it's mysterious nature.
'Lust Suffers Love' which we liked because of its alliteration and direct approach.
'His Lie is her Pain' we felt encapsulated everything we wanted to say.
'Her Betrayal Will Be His End' is interesting and frightening.
What we decided to go with is; 'Your Desire Will Betray You' because of the intricate wording and the foreshadowing effect that it gives onto our movie's narrative and genre. We think this will be the best choice as it will draw in our audience from it's mysterious nature.
Possible Fonts
We think Birth of a Hero will be great for the poster along with Master Plan. We also came up with Requiem and Bebas Neue which we like because of its stylish, bold aesthetic.
Thursday, 2 December 2010
The American Marketing
http://www.moviemarketingmadness.com/blog/2010/08/movie-marketing-madness-the-american/
The American utilises it's narrative power and produced a campiagn that wasn't overtly intricate or extravagant like most these days. They created one poster and one trailer that elegantly displays the movie's unique selling point and highlights all of its interesting aspects.
The American utilises it's narrative power and produced a campiagn that wasn't overtly intricate or extravagant like most these days. They created one poster and one trailer that elegantly displays the movie's unique selling point and highlights all of its interesting aspects.
Wednesday, 1 December 2010
The Three Next Days Marketing
http://www.moviemarketingmadness.com/blog/2010/11/movie-marketing-madness-the-next-three-days/
The Three Next Days uses a very simple marketing strategy. The plan revolves around informing the audience about the movie's simplistic nature and draws them in with promises of drama and action. A lot of promotional press has been used to generate a demand for the movie. Techniques such as releasing a website that hols 20 stills from the movie, 3 posters, contests and a trailer. They also created a Facebook page and a YouTube channel where they released Television spots and extended clips. The advertising sets out to present the movie as a heart pounding thriller that will not necessarily challenge the audience intellectually but will keep them on the edge of their seats.
The Three Next Days uses a very simple marketing strategy. The plan revolves around informing the audience about the movie's simplistic nature and draws them in with promises of drama and action. A lot of promotional press has been used to generate a demand for the movie. Techniques such as releasing a website that hols 20 stills from the movie, 3 posters, contests and a trailer. They also created a Facebook page and a YouTube channel where they released Television spots and extended clips. The advertising sets out to present the movie as a heart pounding thriller that will not necessarily challenge the audience intellectually but will keep them on the edge of their seats.
Subscribe to:
Posts (Atom)