The Three Next Days Marketing

http://www.moviemarketingmadness.com/blog/2010/11/movie-marketing-madness-the-next-three-days/

The Three Next Days uses a very simple marketing strategy. The plan revolves around informing the audience about the movie's simplistic nature and draws them in with promises of drama and action. A lot of promotional press has been used to generate a demand for the movie. Techniques such as releasing a website that hols 20 stills from the movie, 3 posters, contests and a trailer. They also created a Facebook page and a YouTube channel where they released Television spots and extended clips. The advertising sets out to present the movie as a heart pounding thriller that will not necessarily challenge the audience intellectually but will keep them on the edge of their seats.