Evaluation - Question 1 In what ways does your media product use, develop or challenge forms and conventions of real media products

Question 1
In comparison to a real media text our product used a number of various texts for inspiration, for example we researched other movies that were similar to our genre, by analysing other teasers and posters. We challenged ones usual viewing of the genre by creating a passionate and intense relationship between the killer and his chosen victim, this created a different set of issues for the protagonist. He had to deal with an inner torment as to whether he loved Jessica enough to keep his murderous desire at bay, which whereby made his character seem more three dimensional. One of our teaser trailer’s main unique selling points is the fact that there is a significant lack of a hero or rather not till the end of movie is the hero made visible to the audience. This challenges the genre in the fact that the mystery is not unravelled by an expected character. We conformed to the conventions by using violence as a pertinent characteristic so as to appeal to the mass audience who particularly watch these films for that reason alone.
In terms of form we have defied the usual conventions of the genre by creating a longer teaser trailer which was important in establishing the critical elements of our narrative, whereby making it more detailed. Throughout the whole production of our film we had the full intention of including a voice over, though when it came to the recording process we decided that it just did not fit into the atmosphere we wanted to accomplish. We opened up the restrictions on locations and used a number of different ones which subsequently made it seem as though the movie spanned a number of months, making it seem more realistic and relatable. We included all footage that would be used for the final cut as they were all prominent scenes within the narrative.
Where function is concerned we have equipped our teaser with the normal conventions for example our main intention was to create a trailer that would tease one into a state of curiosity that felt unbearable. We did this by deliberately hiding the face of the killer in the final scene and by using music that propounded a mysterious atmosphere. We made sure to establish the climax within the teaser while purposely leaving out the resolution so as to keep the audience in suspense and enticing them to pay to watch our movie. Our genre has been clearly established from our constant referencing of those conventions that create a perfect thriller movie. These conventions can be found within the narrative. Through the help of the research questionnaires that were conducted we were able to recognise the likes and dislikes of target audience we wanted to associate ourselves with. We then catered and customised our production towards those people. Our actors were featured heavily in our posters and are the only characters to perform within the trailer, forcing them to be the centre of our viewership’s attention, making it clear to them that these are two stars credited well for their talent.