Evaluation - Question 2 How effective is the combination of your main product and ancillary texts?

Immediately when we decided that our female character was going to be the one to kill the other character Michael, we knew that this would be our main unique selling point. It helped to drive the whole marketing campaign into what it became, influencing us to create posters that clouded her in mystery and magazine covers that did not even include her so as to keep the twist in secret upon viewing. The poster was not created before we discussed those particular conventions that made it identifiable as thriller poster. These being the presence of a tag line that gives insight to the narrative, the colour is foreshadowing of the movies atmosphere and narrative also. The crimson colour is iconic of the genre, giving symbolic picture of the imminent bloodshed. Another iconic element to the poster is the knife she bears behind her back, plainly telling viewers that this will be a thriller while also addressing the movies unique selling point. The decision to use a central composition has also been instrumental in our production of a mainstream thriller poster along with the focus on her womanly curves that gives the poster the needed sex appeal that would help in attracting the pedestrian’s eye. The magazine cover is a direct link to our narrative as we decided to recreate the look of our character Michael and photograph him in character. The only product of promotion that does not advertise our U.S.P is the magazine cover, which was a deliberately result. We did this for the sake of mystery and to uphold the satisfaction one feels when having witnessed a twist in a story. Each product has been designed to target our audience. We did this through the combination of an attractive female and male character that would appeal to our male audience, the heavy featuring of the iconographic knife, the moody lighting that created a suspenseful atmosphere. The magazine cover was executed in an aesthetic that resembles that of an art house and would help to appeal to an older viewership. The final end product of the teaser completely integrates narrative, thriller iconography and stars.