The Title

When sitting down to come up with our title we used our individual wordle's to get inspiration and we came up with a number of titles like; 'Willing to Betray', 'Grievous Passion' or 'Deathly Decoy'. After a long debate we agreed on the title 'Deadly Obsessions' which we believed was the right combination of words that our target audience would respond to and would subsequently reveal the appropriate genre without giving away the end of our movie.

Individual Wordle

This is an individual wordle that I created which caters to my own aesthetic preferences.

Wordle

As a group we created this wordle to help us come up with a title for our movie, as we all had very different ideas for what we wanted it to be. Wordle gave us the opportunity to find something we all liked and that we thought was best for the film. The exercise was extremely beneficial tot he group.

Top Grossing Thriller Movies

1. The Dark Knight 2008 made $1,001,921,825

 

2. Transformers: Revenge of the Fallen 2009 $836,297,228

3. Independence  Day 1996 $817,400,891

 

4. Inception 2010 $804,183,607 

5. The Da Vinci Code 2006 $758,239,851

The Pitch

A schizophrenic murderer who chooses women as victims is on the prowl for a new victim when he meets Jessica. To his surprise he develops feelings for Jessica during their courtship. He subsequently struggles not to see her as a victim and repress his murderous desires. He then he goes about murdering other women in Jessica's place. Little does he know that Jessica is aware of his crimes and goes along with the charade in order to avenge the murder of her best friend, his most recent victim. He almost succumbs to his desire on a couple of occasions but eventually can no longer resist them and sets about murdering Jessica. As he approaches, knife in hand, Jessica turns around, ready and reveals her true intentions. she then pretends to have given up her pursuit and kisses him, during their embrace she gently thrusts the knife into his back. As he collapses he slashes her across the chest. She miraculously survives the attack but is forever marked by the scars of her murderous vengeance.

Genre Conventions of the Thriller Genre

All films of the same genre will have a unique selling point that would make their thriller different to all those others. However to create and produce a successful movie of any kind of genre, there are certain characteristics that would need to be adhered to. We call these characteristics conventions.

The thriller's conventions include:

1. The movie's main aim should be to create suspense and excitement
2. The films location has proven to be more successful when an urban or suburban location is used
3. Audiences tend to prefer a narrative when the characters have to investigate an enigma or puzzle
4. Like all genre's the hero is usually the solver of the mystery
5. A rational rather than supernatural explanation to the mystery is more preferred
6. The thriller should centre on injustices in society but will solve these wrongs
7. Violence is a pertinent charactertistic, as most consumers watch these films for this reason only
8. The hero should be an outsider, isolated, secretive but moral
9. In all good literature our hero and villian would have similar personality traits
10. As in most films the enigma of the narrative will be solved by the end of the film

Target Audience Description

Our target audience has been discovered subsequent to the collection of our questionnaire results. We now know that our movie will be directed at those people who are Caucasian, of middle class and catered to teenagers and young adults. We've deduced that, the multiplex is where our film would be most watched and that through technology like the internet, mobile phones, play stations and television is where it would receive the most coverage. Most of our efforts will go into creating buzz marketing, which would be generating excitement for our film by word of mouth. Thus we would hold events like a premier and send out press releases. Our target audience would be more likely to have disposable income to consume products of the entertainment nature, thus we may create merchandise for the film to be consumed by these teenagers/young adults which an older audience would not normally buy.

Questionnaire Results

Questionnaire graph results:

Questionnaire Sample

When attempting our course work in media, we decided to go through with creating a teaser trailer. Before we could continue with creating our teaser, we had to decide on a genre and target audience. We agreed that we could not create a movie that only we liked and that we had to collect information that would give us statistics of what the public wanted. We produced a questionnaire with multiple questions both qualtitative and quantative, designed to establish the identity of our target audience and what their preferences might be. Here is a sample of a filled out questionnaire:

Teaser Conventions

 Movies along with trailers and teaser trailers will include a number of conventions. A convention is a characteristic that is established by repeated usage.

   Typical conventions of a teaser trailer would include:

1. Short 30-60 seconds
2. Slipped into gaps in the cinema or T.V
3. Going to show its niche unique selling point
4. Establishes a quick overview of the narrative
5. Content = genre, narrative and who's included
6. Purpose = tease audience and raise awareness, enticing people to watch it
7. Released long before a film's release 6 months in advance
8. Ad campaign are cryptic and challenging
9. Usually only made for big, popular, blockbuster films

Preliminary Poster Analysis 3

As though the name was not enough, the image and title font reiterate this image of a devil in the viewers mind, with the images of pitch forks and pointed tails are presented for the viewer. Even aesthetically, the choice of the sleek, red high heel is another clue to what the film will be revolving around. They almost take the place of a tag line, helping the viewer to construct this genre. With the heel as the main clue and all female actor names, the viewer will find it easier to conclude that the movie's genre will centre around some female drama and or fashion. The actors names are placed in the hot zone as statistics say that unconsciously the eye leans toward the top left corner and with Meryl Streep at the top, instant success is garaunteed.

Preliminary Poster Analysis 2

Star Trek is a popular and well known franchise that has a fan base like no other cult movie, which explains the lack of actor titles on the poster. For the name sells itself and does not need to attract our minds to the stars names, so the marketers seemed to have put most of their resources into composing a poster that is aesthetically appealing and engaging. It's font has remained faithful to it's original form and suggests entertainment without much effort. From the right hand middle corner we find this monstorous machine that creates a diagonal line through the poster, connecting itself to the other smaller machine which is better known as the Starship Enterprise, this draws our attention. For long time fans of the film, this will inform them of the new enemy Captain Kirk and friends will have to overcome and for new commers, this will give them an idea of the plot. They also help to establish the movie's genre, as viewers can recognise them as being futuristic thus belonging to the sci-fi genre. The posters tag line 'The Future Begins' suggests a new wave of Star Trek movies for a younger generation and also gives another insight to the plot, that possibly this is a movie about the beginning.