Target Audience Description

Our target audience has been discovered subsequent to the collection of our questionnaire results. We now know that our movie will be directed at those people who are Caucasian, of middle class and catered to teenagers and young adults. We've deduced that, the multiplex is where our film would be most watched and that through technology like the internet, mobile phones, play stations and television is where it would receive the most coverage. Most of our efforts will go into creating buzz marketing, which would be generating excitement for our film by word of mouth. Thus we would hold events like a premier and send out press releases. Our target audience would be more likely to have disposable income to consume products of the entertainment nature, thus we may create merchandise for the film to be consumed by these teenagers/young adults which an older audience would not normally buy.