Movies along with trailers and teaser trailers will include a number of conventions. A convention is a characteristic that is established by repeated usage.
Typical conventions of a teaser trailer would include:
1. Short 30-60 seconds
2. Slipped into gaps in the cinema or T.V
3. Going to show its niche unique selling point
4. Establishes a quick overview of the narrative
5. Content = genre, narrative and who's included
6. Purpose = tease audience and raise awareness, enticing people to watch it
7. Released long before a film's release 6 months in advance
8. Ad campaign are cryptic and challenging
9. Usually only made for big, popular, blockbuster films
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