Star Trek is a popular and well known franchise that has a fan base like no other cult movie, which explains the lack of actor titles on the poster. For the name sells itself and does not need to attract our minds to the stars names, so the marketers seemed to have put most of their resources into composing a poster that is aesthetically appealing and engaging. It's font has remained faithful to it's original form and suggests entertainment without much effort. From the right hand middle corner we find this monstorous machine that creates a diagonal line through the poster, connecting itself to the other smaller machine which is better known as the Starship Enterprise, this draws our attention. For long time fans of the film, this will inform them of the new enemy Captain Kirk and friends will have to overcome and for new commers, this will give them an idea of the plot. They also help to establish the movie's genre, as viewers can recognise them as being futuristic thus belonging to the sci-fi genre. The posters tag line 'The Future Begins' suggests a new wave of Star Trek movies for a younger generation and also gives another insight to the plot, that possibly this is a movie about the beginning.
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